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Ericsson in deal with Sonaecom for first trial of IMS-integrated IPTV middleware

Indiantelevision.com Team

(16 September 2008 2:00 pm)

MUMBAI: Ericsson has signed an agreement with Portuguese triple play operator Sonaecom to provide and integrate its open, standards-based, end-to-end IPTV solution.

It includes Ericsson’s IMS-based IPTV middleware and enables the operator to deliver personalised and interactive TV experiences to its subscribers.

Under the Prime Integrator agreement, Ericsson will upgrade Sonaecom’s IPTV system by delivering and integrating a next-generation, end-to-end IPTV solution. This will bring together Ericsson solutions including its new IMS-based IPTV middleware and network infrastructure, as well as Tandberg Television’s high-definition and standard-definition video processing platform. Deployment and trial has started.

Ericsson’s IPTV Middleware is the world’s first solution to be pre-integrated with IMS. Its flexibility and scalability will enable Sonaecom to quickly create, test and deploy differentiated TV services in order to provide an individual entertainment and communication package for consumers that includes interactive and mobile functionality.

The Ericsson IPTV ecosystem is based on open standards, designed to comply with the Open IPTV Forum specifications.

Sonaecom CTO José Pinto Correia says, "Ericsson’s complete solution will help us achieve our IPTV vision of bringing our customers personalized and interactive multimedia services, and provides us with the integration skills we need to deliver to consumers an individualized TV experience across multiple networks"

Ericsson senior VP, head of business unit multimedia Jan Wäreby says, "Creating the individual TV experience requires a combination of skills taken from the world of telecoms and television. This experience must reach wider than just television, further than just mobile, and beyond the limits of fixed-line networks. Helping operators to address this is central to Ericsson’s TV solutions offering. This new IPTV ecosystem is transforming the worlds of communications and entertainment to deliver an open, carrier-class TV solution that drives the future of truly converged and blended services".