(12 September 2008 6:30 pm)

MUMBAI: Management solutions provider SintecMedia and Italian commercial broadcaster Mediaset have joined hands to deploy SintecMedia's OnAir boadcast management solution across Italia 1, Canale 5, and Rete 4.

This is Italy’s one of the most advanced integrated system installation for managing content programming, rights management including non-linear media, long term schedule planning, detailed scheduling, and other broadcast-related functions.

Mediaset CIO Maurizio Galli said, "We selected OnAir for coverage it provides is precisely what we need to capture content and extend our rights' model in linear and non-linear broadcasting."

OnAir's modules can provide Mediaset with a full set of applications for the management of TV and non-TV media rights and contract negotiations, amendments and revisions.

SintecMedia CEO Amotz Yarden said, "OnAir is enabling Mediaset to capture digital rights and manage them efficiently. In replacing four systems, we have streamlined the company's communications and operations enabling them to focus on their competitive advantages."