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MUMBAI:
Taking ahead its series of syndication deals with broadcasters,
Eros International has signed a multi-film content licensing
deal with Star TV.
The
deal encompasses a selection of movies from Eros' library
of over 1900 titles, including Salman Khan's Tere Naam
and Hrithik Roshan's Naa Tum Jaano Naa Hum.
Eros
International president distribution Pranab Kapadia said,
"This is just the beginning of a great relationship between
Eros and Star, which are both leading players in the Indian
entertainment domain. We look forward to working together
more closely."
The
television sector in India, according to PricewaterhouseCoopers,
is growing at over 22 per cent CAGR and is slated to be worth
over $15 billion by 2012.
"With
over 50 per cent of programming content of Indian television
networks being film-based, Eros expects to see significant
growth in TV syndication," Kapadia added.
Star
India SVP strategic planning and commercial Sameer Rao said,
"It gives us immense pleasure to associate ourselves
with a globally acclaimed studio of Hindi Cinema, Eros International.
For us it's a commencement of a long lasting relationship
which we would like to extend with the licensing of many more
blockbusters going forward."
Eros
International had earlier announced a syndication deal with
Multi Screen Media (formerly Sony Entertainment Television
India) for 16 new films including current blockbusters from
last year such as Om Shanti Om and Heyy Babyy.
The deal is restricted to only the first and third airing.
The
titles also include Dus Kahaniyan, Sunday, Black &
White and One Two Three.
Eros
had also sold for five years 35 library films to Sahara. The
titles include Hum Dil De Chuke Sanam, Devdas, Rangeela,
Hum Tumhare Hain Sanam, Chachi 420, Khoobsurat, Daud, Filhaal,
Hindustaani, Aur Pyaar Ho Gaya and 1947 Earth.
Apart
from licensing to the leading Indian television networks,
Eros has also concluded several deals during the year with
television platforms around the world like Dubai Television,
Abu Dhabi Television, RTM Malaysia, Mauritius Broadcasting
Corporation and National TV Romania.
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