Sony Pictures to showcase new content at Mipcom
MUMBAI: Sony Pictures Television International (SPTI) will travel to the television trade event Mipcom which kicks off in Cannes, France on Monday with a raft of new content.
SPTI director licensing India Leena Dutta says that the company will be taking new shows which clients have not seen before. "Due to the Writers‘ strike in Hollywood this year, we, like all the other Hollywood Studios, were not able to screen as many shows back in May during L.A. Screenings as they were not ready or had not been picked up at that time. Now that we have additional pilot pick-ups, we will be introducing these new shows to clients at Mipcom. In addition, we will be showcasing a new multi-platform show starring movie star Rosario Dawson called Gemini Division."
Gemini Division is a science fiction series consisting of five to seven minute long webisodes.
As far as Asian content is concerned, it is showcasing the upcoming Bollywood film Meerabhai Not Out. This is a cricket themed film with Mandira Bedi. It also features Anil Kumble. Korean films Venus and Mars and Open City will also be on offer.
One show from the US that will be showcased is The Beast. In this pilot Patrick Swayze plays an undercover FBI agent. The Unusuals is a one-hour dramedy set in Manhattan, featuring Amber Tamblyn as a police officer whose choice of profession has made her the black sheep of her wealthy family. Tamblyn will play Casey Shraeger, a newly transferred homicide detective who learns that her fellow officers have quirks and secrets.
On the animation front the company will showcase Sit Down Shut Up. This is a new animated series, with animated characters against non-animated backgrounds. It depicts the lives and quirks of nine staffers at a high school in a small fishing town. This series shows that teachers have lives and personal problems too. It airs in the US on Fox.
Dutta adds that while Mipcom is certainly an essential part of the calendar, this year it is a bit unusual. Normally, Mipcom would be a good time to close deals on new shows screened at LA Screenings which by mid-October would have already launched in the US. But due to the Writer‘s strike earlier this year, SPTI will be looking to debut new shows at the market.
Asked about the impact of the economic recession on the business that will be transacted at Mipcom, she conceedes that the global economic crisis affects every single one of the players and it will definitely influence the mood of the market. "The entertainment business, however, seems to be quite resilient during times of economic hardship. History has shown that when times are tough, people tend to turn to movies and TV shows for escapism even more so. We hope this will hold true as we deal with these tough times."