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MUMBAI:
Shemaroo Entertainment is gearing up for the television trade
event Mipcom which kicks off on Monday in Cannes, France.
Shemaroo
Entertainment director Hiren Gada says that Mipcom in the
past has been a great platform to build relationships and
showcase products. "Business is, however, at a nascent
stage and depends on various factors," he adds.
The
focus will be on acquiring and selling content for animation,
films and alternative content. It is also looking at co-production
deals in the animation field.
When
asked about the content that will be showcased, Gada says,
"In animation we will showcase Ghatothkach –
Master of Magic; Bal Ganesh; Dashavatar;
Return of Hanuman. Then there is Tina and Magical
Alphabets which is an edutainment series. Fruit Salad
is a fun series with morals."
In
films, Shemaroo will showcase Mera Baap Pehle Aap;
Jannat; Ugly Aur Pagli; Mission Istanbul;
Chamku and Hello. As far as alternative content
goes, there is Shilpa’s Yoga. The company will
also offer shows on lifestyle, travel, food and health.
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