(1 October 2008 4:20 pm)

The organisers of the trade event BroadcastAsia have expressed satisfaction with the flexibility and service offeerd by the Singapore Expo team

BroadcastAsia (BCA) which was co-located with CommunicAsia occupied Halls 7 to 9 across the road from the main building at Singapore Expo.

While this provided more space and a thematic layout, the venue had to be readied for the high-definition and professional audio technology, acoustics and studios set-up for on-site demonstrations.

Huge amounts of cabling were required for the concurrent high-tech exhibitions. Moreover Singapore Expo had to boost the site’s master antenna and digital terrestrial TV infrastructure to improve signal strength, picture and sound quality.

Singapore Expo also had to work closely with Singapore Exhibition Services (SES) to identify a suitable outdoor area for the satellite dish, a requirement unique to BCA.

Due to the split locations, more directional signs were needed around the entire complex and electromagnetic locks were installed to enhance security.

In order to achieve this the road between Halls 6 and 7 on Expo Drive was closed during event days to enable seamless and safe pedestrian movement for the thousands of visitors and exhibitors.

Singapore Expo provided traffic marshals to facilitate smooth visitor flow between Halls 1 to 6 and Halls 7 to 9.

An additional concierge desk and business centre were set up next to SES’s registration counter at Foyer 2, mainly to serve people heading to Halls 7, 8 and 9.

With SES’s agreement, Singapore Expo also launched its Porter Xpress service – the first such service from within a conference, event or incentives venue in Singapore.

SES CEO Stephen Tan says, “Singapore Expo’s people demonstrated their readiness to react promptly to our requirements. The various installations undertaken and major rewiring works certainly contributed to the successful running of our show.

“We are in constant dialogue with Singapore Expo to improve other aspects of the venue, such as to put in place service trenches, air-conditioned linkage and better acoustic insulation, in order to deliver a better experience for exhibitors and visitors at BroadcastAsia2009.”