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MUMBAI:
The highly anticipated India versus Australia Test series
kicks off next week. For the same, Neo Cricket has announced
a Crickethon initiative which will be a 24-hour round-the-clock
telethon coverage.
Crickethon is a concept that will entail round-the-clock cricket
programming during the series to cater to all the ‘Cricketainment’
needs of the viewer.
Neo
Cricket executive VP programming Mautik Tolia says, “Cricket
programming during live cricket has always centered on wraparound
shows. Neo Cricket is all set to change the rules of the game
ushering in a new era providing the audience round-the-clock
24-hour coverage through the Crickethon.”
The
broadcaster says that viewers will be given a seamless broadcast
that will integrate all Neo Cricket shows to satisfy the viewer’s
need for information and entertainment around the cricket
series.
Viewers
will get an opportunity to win a new car, select the Indian
team to play against England, relive the 20-20 victory and
historic games and also get news, analyses and behind-the-scene
stories during live matches.
Viewers
will get to vote for the player of the series in the Toyota
Altis Man of the Series Contest. The one who correctly chooses
the Man of the Series will win the new Toyota Altis.
Viewers
not satisfied with just choosing one player will be given
the chance to select the entire team with My Team India
– Chuno Shaan Se. The selection of the squad will
be for the upcoming series against England.
On
the show Special Edition, viewers shall get to re-experience
the historic India versus Australia Test series of 2001 and
the impact it had on the game on the episode Greatest Series
Ever Played. The show has already celebrated the first
anniversary of the 20-20 World Cup victory.
In
its offering is also Lords of the Game which will interview
cricketers like Rahul Dravid, Virender Sehwag, Saurav Ganguly,
Ricky Ponting, Andrew Symonds and Brett Lee. The show will
air till 8 October, from 7:30 pm onwards.
On
match days, early risers will be able to start their day at
6:30 am with Playback – The Highlights Show. For
breakfast, there will be Dial C for Cricket Breakfast Special
at 7:30 am. Liberal doses of the shows Extra Cover,
Tour Diary will also be spread over the live telecast
of the matches at lunch, tea and the end.
Viewers
who want their Cricketainment to be short and quick can tune
in to Playback ‘Fatafat’ Highlights which
will be a short two minute highlight package that will run
every hour during a match day.
All
this will be in addition to other shows of Neo Cricket like
Baat and Bowl, Encounter and Ballebaaz.
These will feature players from India and Australia, the best
encounters between the two countries and the best performances
of India against Australia.
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