|
NEW
DELHI: ESPN Star Sports (ESS), the official broadcaster of
Champions League Twenty20, has roped in AR Rahman to compose
the official anthem of the league.
The
Champions League Twenty20 is scheduled to take place from
3 -10 December and the inaugural match will be played in Mumbai.
ESS
Asia MD Manu Sawhney said, “Champions League Twenty20
is a platform where the best of the world come and play. It
is premium, aspirational and the highest honour the game has
to offer. In our mind, it is to cricket what AR Rahman is
to music. The official anthem will reverberate not just in
India but will transcend all language barriers across the
global cricket fraternity.”
Meanwhile,
IPL chairman Lalit Modi said the five-year deal with Pepsi
as the ‘pouring rights partner’ had been mutually
terminated.
“It
would be wrong to say that PepsiCo broke the deal because
the Rs 500 million sponsorship deal was called off mutually
by both the parties. In the first season of IPL, we had faced
some problems during the matches. For example, there was a
shortage on soft drinks and people were not allowed to carry
water bottles inside the stadium," Modi added while addressing
the press.
IPL
has now opened the 'official pouring rights partner' for all
the franchises. "All the franchises are free to ink their
own drinks sponsorship deals,” said Modi.
Modi
also added that the global economic slowdown will not impact
the second edition of the Twenty20 league next year; rather
the sports property will continue to make profits.
The
final match of the Champions Twenty20 will be played on 10
December in Mumbai.
The
inaugural edition will offer teams $6 million as prize money.
The prize will be shared between the teams and their players.
|
