| The
new Fox mobile distribution unit will assume responsibility for global distribution
of mobile content through various consumer brands.
Fox
Mobile Entertainment will continue to focus
on licensing content on behalf of Fox Entertainment
Group to third parties for mobile delivery
and usage.
The
new Fox Mobile Studios unit will house the
creative and technology talents and assets
that develop original mobile content.
Fox
Mobile Group CEO Mauro Montanaro says, “This
new organisational model aligns our business
strengths to the global market opportunities
in mobile content distribution, licensing,
and production and facilitates the execution
of our business strategy to lead in all
three areas. We believe these changes will
support accelerated growth and extend our
global leadership in mobile content licensing,
distribution, and production”.
In
addition to the reorganisation, the company
also announced that it has expanded its
global reach in Asia and opened an office
in Singapore. The Singapore office serves
as home base for Fox Mobile Distribution
and Fox Mobile Studios initiatives across
rapidly-growing Asian markets.
Fox
Mobile Group will be led by Mauro Montanaro,
who was named chief executive officer of
Jamba earlier this year. Over the past few
months, Montanaro has installed a number
of new executives who will help run FMG
and its newly-established units, including
Kaj Hagros, who joined the company as chief
operating officer in July. Hagros, based
in Berlin, is responsible for developing
and executing product, technology and content
strategies for Fox mobile distribution’s
consumer brands.
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