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MUMBAI:
Muay Thai TV (MTTV), an online content provider for boxing,
has entered into a distribution partnership with Total Sports
Asia (TSA).
As part of the partnership, MTTV has appointed TSA as the
new media distributor for their fight content, specifically
for Muay Thai in Asia.
The
deal sees TSA take responsibility for distribution of Muay
Thai content via traditional media platform and tapping into
TSA's existing network of mobile and broadband operators to
enhance the distribution with local support from its five
regional Asian offices.
MTTV
GM Brice Hoarau says, "We are really excited to be linking
up with TSA to help us gain a foothold in Asia. Based on their
experience and local culture, we are extremely positive that
this partnership would be the turning point in achieving larger
business in Asia".
TSA
senior VP Julian Jackson said, "With our extensive experience
in managing fight-related content in Asia, we are confident
to have come into a partnership agreement with Muay Thai TV
for Asia. Our goal is simple, is to help MTTV gain market
share and also build a community around their excellent Muay
Thai content, which features some of the best championship
fights around."
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