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MUMBAI:
Discovery has anounced at Mipcom that from the fourth quarter
of 2008 and continuing throughout 2009, Science Channel will
roll out a full slate of original programming designed to
appeal to a worldwide audience of science enthusiasts.
The
US-based Science Channel announced Brink, its first
original series, is available for international broadcaster
distribution.
Designed
as the next-generation source of interactive science information
on television and on the web, Brink immerses viewers
on the frontlines of cutting-edge breakthroughs in technology,
research, inventions, discoveries and the mysteries of the
scientific world.
The
series explores people who are on the brink of changing our
lives, and will also include content generated from scientists,
organisations, universities and viewers from around the world.
Discovery
Enterprises International senior VP Caleb Weinstein says,
"Only Discovery Communications can offer this type of
high quality science programming to international broadcasters.
This innovative new format allows for complete regional customization"
Discovery’s
Emerging Networks senior VP programming Deborah Adler Myers
says, "Brink is the first of many exciting new series
in our new development pipeline and something only a dedicated
service like Science Channel can create.
"Brink
is a thought-provoking and engaging series that connects viewers
with incredible science and technology stories from around
the world."
Guiding
viewers through the unusual mix of science information and
eureka moments on the show is host Josh Zepps. The series
looks to provide viewers with a clear understanding of the
impact and relevance science has in our lives today, and offers
significant insights into how science may profoundly change
our lives tomorrow.
Each
half-hour episode combines short-form reports on the latest
global science news with vital interviews with prominent scientists.
BRINK’s innovative format will also include unusual segments
covering a range of subjects from peculiar, avant-garde research
to "backyard inventors" who are pushing the limits
of science in their own way - such as building their own space
craft.
In
the US the show's reach extends beyond the border of television
with a comprehensive, fully integrated presence on sciencechannel.com.
Here viewers can watch extended interviews, interact via science
blogs, upload and view user generated videos, talk to Zepps
and other correspondents, take quizzes and explore additional
research materials.
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