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MUMBAI:
ScreenWest, Western Australia's screen funding, and Singapore's
Media Development Authority (MDA) have announced the launch
of the MDA-ScreenWest Cross-Media Development Initiative.
The
aim is to encourage producers in their respective territories
to jointly develop and exploit the potential of multi-platform
intellectual properties.
The
initiative ininvites producers in Western Australia and Singapore
to submit proposals in any of the following genres –
Children’s Programming, Documentary and Animation. Three
selected projects will be awarded up to a total of $90,000
in project co-development funding.
The closing date for submissions is 1 December 2008 and the
announcement of selected projects will be made at the Asia
Television Forum held in Singapore from 10 to 12 December
2008.
The
MDA-ScreenWest Cross-Media Development Initiative follows
the Australia-Singapore film co-production agreement signed
in September 2007.
MDA
CEO Dr Christopher Chia says, "Currently, Singapore’s
media companies already enjoy a strong working relationship
with their counterparts in Australia and I am sure that this
joint initiative with ScreenWest will spur more of such mutually-beneficial
collaborations that will make their mark in the international
market.
"Content
that can be commercialised on multiple platforms will enjoy
a wider reach and longer lifespan and the MDA-ScreenWest Cross
Media Development Initiative is a step in supporting our media
companies to rise to the challenge of the new media landscape
where consumers increasingly demand to enjoy content on their
own terms.”
Screenwest CEO Ian Booth said, "Screenwest is excited
by this opportunity to build stronger ties between the two
countries. We believe the development of three projects in
the genres of children’s drama, animation and documentary
will encourage further co-productions in the future.
“The
bonus of this initiative is the development of cross-platform
digital media which can be made in Singapore and Australia
and viewed around the world.”
Media
companies from Australia and Singapore have collaborated successfully
on several fronts, yielding co-productions in recent years
that include feature film The Home Song Stories, lifestyle
TV programme 5 Star Insider, animation series Milly Molly
and children’s sci-fi drama series Stormworld.
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