Indiantelevision.com's Kidology: Disney Consumer Products unveils Roadside Romeo merchandise

Indiantelevision.com's Kidology

Disney Consumer Products unveils Roadside Romeo merchandise

Indiantelevision.com Team

(3 October 2008 5:00 pm)

MUMBAI: Disney Consumer Products (DCP) has tied up with Yash Raj Films to launch merchandise products for its upcoming animated film Roadside Romeo.

Earlier, Walt Disney Studios had entered into an exclusive deal with Yash Raj Films to co-produce a series of animated feature films in India. Roadside Romeo scheduled for a Diwali release on 24 October is the first movie in the series.

The merchandise will be launched in various categories such as apparel, accessories, footwear, jewellery and school stationery.

The apparel collection includes T-shirts, skirts and jeans. These are available at select Catmoss stores across India and are priced between Rs 400 to Rs 1000.

The innerwear collection is priced between Rs 50 to Rs 75 and footwear range between Rs 99 to Rs 749.

Disney Consumer Products has tied up with Catmoss, Bodycare and Lakhani for apparel, innerwear and footwear respectively.

Fine Jewelleries, DCP and Popley have come together to launch Roadside Romeo fine jewellery range which comprises of diamond studded Romeo and Laila pendants.

This limited edition couture line is priced between Rs 26,000 to Rs 39,000. The collection will be retailed out of select Popley outlets.

DCP has also partnered with HM International to retail the line-up of Roadside Romeo stationary products such as note books, lunch boxes, water bottles, coin banks, pencil boxes, CD Cases among others. To be retailed out of Big Bazar and Lifestyle stores, these stationaries are priced between Rs 49 – Rs 169.

Portico-Creative Mobus will launch the Roadside Romeo bed sheet collection (priced between Rs 649 to Rs 2299). Hot Mugs is launching Roadside Romeo Mugs capturing the themes, motifs and characters of the movie.

Additionally, DCP has partnered with Excel to launch a host of books such as coloring, copy, activity, sticker. Art of Romeo - a Coffee Table book, Junior Novel are also in the offering. DCP has tied-up with Diamond comics to launch - The Adventures of Romeo & Friends and Roadside Romeo comics.

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