(15 October 2008 6:00 pm)

MUMBAI: NDS, which provides technology solutions for digital pay-TV, has announced that its solutions are being showcased at the 17th Scat India exhibition.

These solutions help digital pay-TV operators offer their customers a range of interactive television applications and next generation services.

NDS is presenting a range of solutions, including the latest electronic programme guides, featuring the next generation Master UI (User Interface), XTV DVR (digital video recorder) technology, interactive television applications (iTV), including interactive games, and a range of set-top-boxes (STBs) powered by NDS technology.

NDS senior VP, GM Asia Pacific Sue Taylor says, "Competition has increased in the Indian pay-TV market and smart operators recognise the need to invest in the latest technologies to provide a wider range of services, delivering an enhanced viewing experience to subscribers. NDS India is pleased to support operators across the country by helping them to establish and maintain a competitive edge."

NDS XTV DVR technology: The XTV DVR solution from NDS is the industry leader, successfully deployed in over 13.1 million homes worldwide. NDS XTV lets subscribers decide when they watch content and allows them to choose and build their own personal playlist. XTV allows subscribers to pause, record, play back, rewind and fast forward their TV programmes, giving consumers freedom and flexibility, and delivering to pay-TV operators a market-proven way to grow revenues and reduce churn.

The NDS Master UI is a next-generation user interface for digital television. It is a GUI designed for Convergence and can be used on TV/STB, PC, mobile phones and personal media players (PMPs). Its main benefit is its innovative, intuitive design which allows programming to display while enabling easy navigation through the wealth of choices available.

This single interface can be used to record content to the DVR or other devices, move content between devices, download, buy content, etc. The Master UI also keeps track of content wherever it is, and includes sections for synching devices, VOD and internet connections.

NDS is also showcasing a selection of advanced iTV applications that help differentiate a pay-TV operator's service. These applications include next generation interactive games, multiplayer games, and cross-platform games.

NDS Set-Top Box Deployments: NDS solutions are integrated with the world's leading STB manufacturers, offering operators a wide choice of styles and features including the latest DVRs.