(4 November 2008 3:00 pm)

MUMBAI: Tata Sky is partnering with Ubona Technologies to launch Interactive Voice Response (IVR) application at its call centre. Ubona Technologies is a provider of speech recognition solutions for business and consumers in India.

After dialing the Tata Sky helpline, the subscriber will have an option of the Ubona IVR service. Additionally the system provides information on the monthly charges before adding the package and is also equipped to check for balance in the subscriber's account. Alternatively, the subscriber has the option of speaking to the Tata Sky customer care executive directly for additional information.

Currently the feature is rolled out in all the three Tata Sky call centres - Chandigarh, Pune and Hyderabad - and is supported in English language only. Several Indian languages, including Hindi, are proposed to be added shortly.

Tata Sky chief marketing officer Vikram Mehra said, "The overwhelming demand for additional packages has flooded our call centre with a vast number of callers and it is our constant endeavour to focus on the service delivery to all our valued subscribers. Thus the introduction of Ubona not just increases the efficiency of service by automating it, but also gives our customer care executives valuable time to service other critical calls.”