| Arvind
Mahendru who has joined ITVI as SVP (new media) will head the company. He will
report directly to India TV managing director Ritu Dhawan. Mahendru has moved
in from GroupM where he was working as the managing partner.
“I am delighted to kick-start such
an ambitious foray into new media with one
of the most highly-regarded new media specialists
in our industry. Arvind has a rich and diverse
repertoire and I have no doubt that he will
drive the exciting area of developing and
monetising new media solutions for India
TV brand to dizzy heights,” says India
TV chairman Rajat Sharma.
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