| "Content
and customer experience have always been the key touch points in television entertainment.
Consumers want to watch what they like when they want. This is a big shift from
linear television viewing that is so far prevalent. Availability of good quality
content, which caters to different segments of viewership in a home, is therefore
very critical," says You Telecom CEO EVS Chakravarthy. "Our new on demand
service will satisfy that need in every home. Partnering with Shemaroo presents
us an opportunity to redefine customers' TV viewing experience." Shemaroo
Entertainment director Jai Maroo adds, "We are glad to be You Telecom's exclusive
partner in providing content for their digital cable subscribers. Cable is still
the primary way most consumers get their entertainment, and it is now changing
to provide new services in great digital quality. This service is bound to make
its audiences happy because of the flexibility it offers and Shemaroo's content
library will help ensure they get a lot of variety." | 
