Television

News channels spend highest time on crime stories

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MUMBAI:Crime, law and order stories rule the roost on news channels. At least for the period 14 September to 24 October 2008 when news channels dedicated 29 per cent of their coverage time on such kind of content, according to News Content Track (NCT), a monitoring service recently launched by Tam.

The study conducted by Tam covers Hindi channels Aaj Tak and Star News and English channels Times Now and NDTV 24X7.

During the period, news channels have spent 513.22 hours of programming on crime, law and order stories. Next in the rung is sports coverage which occupies 13.48 per cent (234.09 hours).

Top content type

CONTENT TYPE    Duration in Hour:Min:Secs    % contribution

CRIME/LAW & ORDER

513:22:25

29.54

SPORTS NEWS

234:09:29

13.48

POLITICAL NEWS/GOVERNMENT NEWS

217:51:04

12.54

ENTERTAINMENT NEWS

199:30:19

11.48

FINANCIAL NEWS

121:29:59

6.99

BUSINESS NEWS

66:46:40

3.84

SOCIAL

58:49:14

3.39

SPIRITUAL/RELIGION

57:27:32

3.31

ASTROLOGY

57:05:23

3.29

MISHAPS/FAILURE OF MACHINERY

44:38:12

2.57

source : News Content Track, Tam

period : 14 Sept- 24 Oct

News on politics is still not the favourite with news channels. Political news covers only 12.54 per cent (217.51 hours), followed by entertainment news which is 11.48 per cent (199.30 hours) of the entire programming.

News channels spent 6.99 per cent on financial news and 3.84 per cent on business news. Humour covers 2.17 per cent of the time while news on sting and scandals contributes 0.02 per cent. News channels spend the minimum time on spoofs (0.01 per cent, 0.08 minutes).

Top stories

Story

Total    %

DELHI BOMB BLASTS

115:13:26

6.63

BORDER GAVASKAR SERIES 08

74:03:48

4.26

BOLLYWOOD UPDATES

57:21:48

3.30

ZODIAC FORECAST

57:05:13

3.29

SHOOT OUT IN DELHI

51:34:40

2.97

AUSTRALIA TOUR OF INDIA(2008)

49:41:01

2.86

INDIAN MARKET UPDATES

40:39:20

2.34

COMEDY PROGRAM

37:24:24

2.15

MNS WORKERS BEAT UP OUTSTATION CANDIDATES (MUMBAI)

36:26:22

2.10

REPORT ON BLASTS IN INDIA

34:41:58

2.00

source : News Content Track, Tam

period : 14 Sept- 24 Oct

The Delhi bomb blast became the top story (6.63 per cent) that was shown repeatedly by the news channels during this period, followed by the India-Australia cricket series (4.26 per cent). In the top story ranking, Bollywood updates covered 3.30 per cent while zodiac forecast was 3.29 per cent.

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