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MUMBAI:
Network18’s sports division Sport18 and CNBC-TV18 have
inked an exclusive partnership deal with Professional Golf
Tour of India (PGTI).
According to the agreement, Sport18 has got the exclusive
broadcasting rights for the PGTI and will be promoting professional
golf through its marketing expertise. CNBC-TV18, on the other
hand, will be the official broadcast partner for professional
golf in India.
Network18
MD Raghav Bahl said, "A fundamental shift is occurring
in the sports space in the country, with the rise of non-cricket
sporting interest. With an expanding pedigree of home grown
world class golfers, greater media support and sophisticated
management, golf in India can see the same heights as it has
achieved internationally. This partnership with PGTI, which
truly represents professional golf interests here, will be
a landmark for the game in India and a significant opportunity
for us as we expand into diversified services and provide
greater value to our consumers"
Sport18
CEO Satish Menon said, "This is a great win for us as
we expand Sport18's bouquet of properties, rights and services.
Golf is clearly at an inflection point in the country and
we believe that this partnership will pave the way for its
next quantum leap. The synergies between our sports marketing
know how and broadcast experience and the committed focus
of PGTI on strengthening golf in India will ensure that this
partnership is significant in the journey of golf in India."
PGTI
is the new entity floated by the Indian professional golf
community with a focus on developing, nurturing and maintaining
the highest standards of professionalism in the sport. At
the moment, PGTI manages an annual calendar of over 20 professional
golf tournaments in the country, which is slated to increase
from next year onwards.
PGTI
president Gautam Thapar said, "Besides providing wider
coverage of the game, this agreement will serve to showcase
the talent of our golfers, who have been doing exceptionally
well at home and abroad. More importantly, TV 18's involvement
in golf will go a long way in popularizing the game in India."
Sport18
focuses on sports management which provides umbrella services
that include sponsorship sales, sponsorship servicing, marketing,
consultancy and International representation.
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