MUMBAI: UK pubcaster The BBC has announced that for the first time BBC America programming will be available for purchase and download from the iTunes Store in the US.

Making BBC programming available on the iTunes Store is key to the strategy of BBC Worldwide, the commercial arm of the BBC, in securing the broadest possible distribution for its huge range of television content.

This new offering allows BBC America's viewers to further engage with the channel's shows and delivers programming to a new audience.

The BBC says that it is looking to leverage its trusted international brand in entertainment to provide audiences with a first-rate digital experience. Customers can purchase single episodes and complete seasons of BBC America's hit sci-fi series Torchwood, the outrageous award-winning comedy Little Britain and drama series Robin Hood.

The BBC adds that it was the first UK broadcaster to offer television programs on iTunes in the UK and now offers its critically-acclaimed programming to be purchased in the US for $1.99 per episode and then viewed on a Mac or PC, iPod with video, iPhone or widescreen TV with Apple TV.

Alongside the company's existing deals with online outlets such as YouTube and MySpace, the availability of programming on iTunes brings the BBC’s content to millions of new US viewers.