Zapak Digital Entertainment COO Rohit Sharma stated, "This is the first
of its kind racing product targetted towards the Indian youth and music obviously
forms an integral part of it. We needed someone who could think youth and gaming
simultaneously to get the best mix. We evaluated various players for this assignment
and decided to go with Big Music as their proposal and content was most compelling."
Adding
further, Big Music and Home Entertainment CEO Kulmeet Makkar said, "Music's
value is shifting away from its traditional sources of revenue. Earlier distributing
and selling recorded music used to be the mainstay of the industry that is just
a part of its revenue streams today. Endeavors like Crazy Kart helps us navigate
around the emerging landscapes and look at new business models emerging with new
music usages throughout digital and mobile platforms." | 
