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Virgin Mobile India appoints Madhusudan Mandyam as CEO

Indiantelevision.com Team

(14 May 2008 4:00 pm)

MUMBAI: Virgin Mobile India, a joint venture between Virgin Group and Tata Teleservices, has appointed Madhusudan Mandyam as its chief executive officer.

As the CEO, Mandyam will be responsible for providing strategic direction and operational focus to Virgin Mobile India. He will also be responsible for driving partnerships and strategic alliances for the organisation.

In addition, he will lead the team in market building initiatives for the country’s first nationwide youth-focused mobile service brand.

Virgin Group chairman and founder Sir Richard Branson said, “Madhusudan brings with him a wealth of experience by virtue of his association with some leading companies and products with global reach. He has an excellent track record of efficiently managing businesses, people and customer relationships because of his intense focus on strategic thinking and execution. I am confident he will steer the Virgin Mobile India team in the right direction as we spread our wings and carve our rightful position in the Indian telecommunication market.”

Adding further, Virgin Mobile India CEO Madhusudan Mandyam said, “I am hugely excited about joining Virgin Mobile India at such a pivotal phase of its growth in the country. Virgin Mobile India unites the passion of two business groups, Virgin and the Tatas, to deliver a more tailored, more relevant offering for a single, distinct segment – the youth – in India. With a differentiated strategy focusing exclusively on a single segment and delivering innovative services, we believe Virgin Mobile can capture more than 10 percent of the incremental market in the youth segment within 3 years after its launch."

Madhusudan has spent 10 years in the telecom industry. Formerly president at Tata Teleservices, Madhu has a long and successful track record of managing and developing telecom businesses. In his last assignment with the Tatas, he has served in various capacities in sales, marketing and customer care.