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Approach Communications launches portal on rural communications
 
Indiantelevision.com Team

(10 May 2008 7:00 pm)

 

NEW DELHI: Approach Communications, a public relations and rural communications firm, has launched a new portal to offer solutions and services for rural tourism in India and to help in corporate marketing and rural communications.

The portal, www.goruralindia.com, will also help in rural research, management services for rural NGOs and government related rural projects. Apart from offering the offline services through the portal, it will also offer news and content related to rural initiatives by NGOs, government and corporate companies.

 

To help the rural marketers, the portal will have a full fledged section on rural marketing and communications where the news, articles and case studies will be updated time to time.


The company which already has corporate and social sector clients in its kitty, is planning to launch a print magazine specifically for rural target audience, called Gramin Today.

As there is a boom in rural tourism in the country, the portal will offer online and offline rural tourism packages to domestic and foreign international tourists coming to India. Spiritual and rural tourism package will be clubbed together to promote India in international markets both for international tourists and urban children. It will offer niche and specific rural tours for urban children and students to explore rural India.

 
Approach Communications director Sonu Tyagi said,"As more than 60 percent of our population lives in villages, there was no digital platform for them. Our portal goruralindia will bridge the gap between a villager and corporate. As we have the experience and understanding of rural audience, our portal will be a boon for people who want to explore rural India for tourism or want to tap it for marketing purpose."
 
 
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