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On
bbc.co.uk/news the average number of daily
unique users of audio and video has risen
from 528,000 to 762,000, while average daily
plays of content have increased from 636,000
to 978,000. Click throughs – when a
user chooses to access audio or video from
a text story page – are up from an
average of 2.5 per cent to 20 per cent,
with some stories as high as 90 per cent,
the pubcaster claims.
Some
of the highest impact videos have included
footage of the Burma cyclone with 248,000
views on 6 May, the BBC exposing a Facebook
flaw with 303,000, and Ronnie O'Sullivan's
147 break at the World Snooker championship
with 157,143.
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