Movies

Nimbus plans to invest Rs 1.5 bn in home video biz

MUMBAI: Nimbus Home Entertainment, a wholly owned subsidiary of Nimbus Communications Limited, plans to invest Rs 1.5 billion over three years as it targets a nationwide presence in the home video segment.

A bulk of the investments will be towards movie content acquisition. "Content will take away 50 to 60 per cent of our investments. We have currently entered into annual licensing deals with most of the content owners," says Nimbus Home Entertainment COO Sanjay Sharma.


Though the spotlight is on Bollywood films, the company is also aquiring regional language movies. Nimbus boasts of already having access to 16,000 titles. "We mainly have Hindi movies. We also have Marathi, Gujarati, Bengali, Bhojpuri and Punjabi titles. Besides, we have world cinema titles," says Sharma.


Nimbus will soon add Tamil, Telugu, Kannada and Malayalam movie into its portfolio, elaborates Sharma.


Marketing will consume Rs 500 million over three years. Nimbus will be spending on cross-promotional retail tie-ups, customisation of offers and store-centric activities as a part of its marketing initiative.


Nimbus has launched its first four stores and eight distribution centres (stock points) in Mumbai and will now be expanding to Chennai, Hyderabad, Bangalore and Pune.


The plan is to open 140 stores in 40 cities over the first year. "We are targeting 120 cities over three years. We will be having over 240 Showtime Video stores. We are also looking at the franchise route. Besides, we are in talks with big retail chains to have a tie up with them," says Sharma.


Nimbus Home Entertainment will operate under the Showtime brand and will offer DVD rental and sale services with an online and offline presence.


"We want to initiate customer participation. By providing services to them through our stores, distribution network, SMS system, phone-ins and even with our delivery boys, we will be bringing in more choices for the customers. We will also try to help them in deciding what movies they want to take for viewing," says Sharma.


Nimbus hopes to rope in 500,000-750,000 subscribers in the first year. "We expect to have 3 million subscribers by the end of the third year. We will have 15-20 per cent market share," says Sharma.


Nimbus expects a turnover of Rs 600 million in the first year of operations. "We will operationally break even when our revenue touches Rs 1.2 billion. The operating margin in this business is 35 per cent," says Sharma.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/after-ever-after_1.jpg?itok=edl5LsUU
Five Indian films to be screened at Hollywood CineFest

Indian films After Ever After by Rakesh Kumar has been selected for the Hollywood International CineFest being held this month.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/tubelight.jpg?itok=RlPpBJ0u
Tubelight.... Betrays fans' faith

Tubelight is a slang used generally to refer to a person who is a slow-starter, takes time in grasping matters like jokes or a simple statement. In the film, Tubelight, Salman Khan's character, is described as such by one and all because nothing seems to get into his head. But, as the story unfolds...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/epic.jpg?itok=ctvWJiAq
Lesser-known facts about Indian cinema in new series on EPIC

A total of 24 lesser-known milestones and creatives of Hindi as well as regional cinema will be the highlight of a new series on Indian cinema on the Epic TV channel.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/19/phullu_0.jpg?itok=dBmI2GaS
No takers for films sans merit or promotion

The drought continues despite a number of new films releasing. The thing is, the films released in last three weeks lacked in face value and promotion. Cinema halls continued with their suicidal approach of sticking to the high admission rates. It does not impact the merit and face value of a film.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/19/Kishore%20Lulla%20and%20Necati%20Sasmaz.jpg?itok=-xR7wdf9
Eros International signs co-production deal with Turkish co Pana Film

MUMBAI: Eros International Media, a global company in the Indian film entertainment industry, has announced two Indo­-Turkish co-productions with Pana Film, a leading Turkish film studio owned by Turkish actor Necati Sasmaz, known for playing the lead role of Polat Alemdar in Turkey's...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/16/phullu_0.jpg?itok=6JvEBXvp
Phullu.....One for social cause

India is the flavour of the season. Be it biopics or social messages. The first awkward moment for the family audience was when bra panty underwear ads went online. Long ago, some makers ventured into bridging the gap between communities by depicting inter cast and inter class romance. The condom...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/13/NFAI-Story.jpg?itok=KuveZKHc
Rs-500m film digitisation, sound restoration & software RFPs to be floated in '17-18

NEW DELHI: Noting that substantial under-utilisation of funds under the National Film Heritage Mission has reflected in the overall idling of fund in the film sector as a whole during 2016-17, a Parliamentary Committee has asked the information and broadcasting ministry to ensure optimal...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/12/chanpion.jpg?itok=zRh8SM4W
Ramzan or Champions Trophy can't be an excuse for dull period at box office

With the kind of films being made which find their way to the cinema halls, one can’t blame the dull period at the box office to the fasting month of Ramzan when the Muslim audience keeps away from entertainment or the Championship Trophy 50 over matches being played in England.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/12/Meryl%20Streep.jpg?itok=hyA6SrTs
Reliance, Universal & eOne to distribute Fox-Amblin's Spielberg movie 'The Papers'

MUMBAI: Twentieth Century Fox and Amblin Entertainments' riveting drama inspired by actual events, 'The Papers' began principal photography in New York recently. Internationally, the film will be distributed through Amblin’s deals with Universal Studios, Reliance Entertainment, eOne and other...

Movies International

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories