Movies

Nimbus plans to invest Rs 1.5 bn in home video biz

MUMBAI: Nimbus Home Entertainment, a wholly owned subsidiary of Nimbus Communications Limited, plans to invest Rs 1.5 billion over three years as it targets a nationwide presence in the home video segment.

A bulk of the investments will be towards movie content acquisition. "Content will take away 50 to 60 per cent of our investments. We have currently entered into annual licensing deals with most of the content owners," says Nimbus Home Entertainment COO Sanjay Sharma.


Though the spotlight is on Bollywood films, the company is also aquiring regional language movies. Nimbus boasts of already having access to 16,000 titles. "We mainly have Hindi movies. We also have Marathi, Gujarati, Bengali, Bhojpuri and Punjabi titles. Besides, we have world cinema titles," says Sharma.


Nimbus will soon add Tamil, Telugu, Kannada and Malayalam movie into its portfolio, elaborates Sharma.


Marketing will consume Rs 500 million over three years. Nimbus will be spending on cross-promotional retail tie-ups, customisation of offers and store-centric activities as a part of its marketing initiative.


Nimbus has launched its first four stores and eight distribution centres (stock points) in Mumbai and will now be expanding to Chennai, Hyderabad, Bangalore and Pune.


The plan is to open 140 stores in 40 cities over the first year. "We are targeting 120 cities over three years. We will be having over 240 Showtime Video stores. We are also looking at the franchise route. Besides, we are in talks with big retail chains to have a tie up with them," says Sharma.


Nimbus Home Entertainment will operate under the Showtime brand and will offer DVD rental and sale services with an online and offline presence.


"We want to initiate customer participation. By providing services to them through our stores, distribution network, SMS system, phone-ins and even with our delivery boys, we will be bringing in more choices for the customers. We will also try to help them in deciding what movies they want to take for viewing," says Sharma.


Nimbus hopes to rope in 500,000-750,000 subscribers in the first year. "We expect to have 3 million subscribers by the end of the third year. We will have 15-20 per cent market share," says Sharma.


Nimbus expects a turnover of Rs 600 million in the first year of operations. "We will operationally break even when our revenue touches Rs 1.2 billion. The operating margin in this business is 35 per cent," says Sharma.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/07/bms.jpg?itok=DaZHKFB_
BookMyShow sells over 3.5 million tickets for Avengers: Infinity War; contributes close to 45% to its opening weekend collection in India

Avengers: Infinity War set new records on BookMyShow as it became the first Hollywood film to sell an unprecedented 12 tickets a second when the bookings were at its peak on the weekend. BookMyShow has so far sold over 3.5 million tickets for this mega blockbuster and has contributed close to 45...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/07/PVR-800.jpg?itok=BC11f2Co
Higher numbers push up financials; 'Padmaavat' top grosser for PVR

BENGALURU: Higher box office, food and beverages (F&B) and sponsorship revenues, higher occupancy, higher average ticket prices (ATP) have helped push up Indian exhibitor PVR Ltd’s (PVR) overall numbers for the quarter and year ended 31 March 2018 (Q4-2018, quarter under review, FY-2018, year...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/02/ip.jpg?itok=3r-IHOLG
World IP Day celebration in Delhi and Mumbai

MUMBAI: A range of stakeholders from the local screen community united to stage a number of events in celebration of World Intellectual Property (IP) Day. This year’s theme campaigns celebrate the brilliance, ingenuity and courage of women who are driving change in the world and shaping our common...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/31/fukrey.jpg?itok=a5TT3ptX
Zee Cinema's marketing mania for the world tv premiere of 'Fukrey Returns' on 1st April at 8 PM

The Fukra boys Hunny, Choocha, Zafar and Lali get on with their lives after successfully getting Bholi Punjaban arrested. But they are in for a shock when she returns early from prison and tries to seek revenge. The second installment of the Fukrey franchise, Fukrey Returns which earned over 100...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/12/eros.jpg?itok=xcrdykee
Eros International's Bajrangi Bhaijaan grosses over Rs.169.17 crores (USD 25.95 million) in first 10 days of release

Eros International Media Ltd, a leading global film company in the Indian film entertainment industry, announced Producer Salman Khan Film’s Bajrangi Bhaijaan has collected over Rs. 160 crores within ten days of its release in China. More than two years since it opened in India, Bajrangi Bhaijaan...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/10/FWICE_0.jpg?itok=j36D4TLb
'Federation of Western India Cine Employees' conducts a successful conclave with 22 crafts union’s association

Mumbai: The Federation of Western India Cine Employees (FWICE), the nodal body for all cine employees hosted a formal get-together and benevolence meeting with the leaders of the 22 crafts union’s associations affiliated to it on 7th March 2018 at Pathare Prabhu Hall, Andheri (West), Mumbai.FWICE...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/28/david.jpg?itok=P-rRLRar
New York Film Academy announces expansion in India to keep pace with growth of the indian film industry as well as digital media & entertainment genres

New York Film Academy (NYFA) is one of the leading film schools of the world. It was founded on the philosophy that "learning by doing" combined with best industry practices is more valuable than years of theoretical study for filmmakers and actors. This educational model allows students to...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/27/utv.jpg?itok=ayzcGjNq
UTV action packs in more power for fans

Home to a wide-range of high-octane movies across Hollywood, Bollywood, Asian and Regional cinema, UTV ACTION is the go-to linear channel offering uninterrupted dhamakedar entertainment to film aficionados. Now, the channel is all set to offer 100 plus new, adrenaline-rushing titles to its robust...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/padmaavat.jpg?itok=lvNhzj8C
Why Padmaavat in 3D almost didn't happen

​​Fans can’t stop raving about the 3D version of Padmaavat and how it drew them right into the world of Queen Padmavati. However, it is a little known fact that director Sanjay Leela Bhansali had long been considering the idea of releasing his films in 3D. “We wanted to try 3D with Guzaarish and...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories