(10 March 2008 4:30 pm)

MUMBAI: Michael Eisner's independent media studio Vuguru in the US, along with Dinosaur Diorama Productions, has launched an internet series The All-For-Nots.

The show premiered on HDNet and will make its internet debut on 11 March 2008 at www.theallfornots.com and on Verizon Wireless V CAST Video-enabled phones.

Created by Thom Woodley and Kathleen Grace of Dinosaur Diorama, the net comedy series follows a documentary crew filming a fictional indie rock band as they travel the US on a low budget, mismanaged tour. The All-For-Nots totals 300 minutes of scripted story telling as well as 12 original songs written by the show's creators.

Eisner says, "Dinosaur Diorama is the perfect partner for us because they are innovative story tellers that produce dynamic content that is both engaging and viable for distribution across all video platforms. The All-For-Nots is another example of the unique and exciting content that Vuguru is helping create for a generation that is increasingly turning to new media for their entertainment."

Eisner's company had earlier made the Emmy Award-nominated drama series Prom Queen. The show's writer-creator Woodley says, "The All-For-Nots appeals to a wide demographic; from the young and hip to anyone who has ever had visions of trekking cross-country with friends or in a band.

Director-creator Grace says, "Vuguru is visionary in its approach to provide entertainment to new forms of media and we're excited to collaborate with them on this fun and groundbreaking project."

The lead advertising partners for The All-For-Nots are Chrysler and Expedia.com, and both will have distinct product placement within the series. The show will feature Chrysler's 2008 Dodge Nitro and Expedia.com's online tools for making travel arrangements.

Two to three new episodes will air each week throughout the duration of the series, along with bonus concert footage from each stop on the tour. Bebo, the global social media network, will be a destination where viewers can tune in on a daily basis and interact with the cast through profiles they have created. Blip.tv, a leading internet TV network for independent shows, will serve as the host of the show on theallfornots.com and will also feature the show on its homepage for the first month of the series.

Additional web distribution has also been established allowing the series to air on internet sites including YouTube, Veoh, DailyMotion, Hulu, imeem, iTunes and mania.TV.