Indiantelevision.com's Kidology: Cartoon Network promotes 'Robotboy' using viral campaign

Indiantelevision.com's Kidology

Cartoon Network promotes 'Robotboy' using viral campaign

Indiantelevision.com Team

(7 March 20087 5:00 pm)

MUMBAI: In a bid to promote its kids programme Robotboy, Cartoon Network has launched its first viral campaign featuring an online game called Robotboy: Professor Moshimo's Robot Testing Lab.

Digital creative agency Ralph, which has been commissioned to create the campaign, will also promote the show online through bloggers, message boards and forums.

Players have to help Professor Moshimo, Robotboy's creator, to test his robots, by becoming "Robo-Guardians."

Each week, the Robo-Guardians who have interacted the most with their robots will win prizes.

They must select a robot and care for it, by interacting with it. Robots can have several Robo-Guardians, and their appearance changes depending on how many users are in its testing team and how often it receives interaction.

The Robotboy site will also include clips from the show, wallpapers and character information. Moreover, Cartoon Network will promote the game through its own web site.

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