| Alcatel-Lucent
vice chairman in Germany Alf Henryk Wulf says,
“This is another step towards interactive
TV in Germany. At CeBIT, we will see a glimpse
of the interactive opportunities available
to IPTV users within the T-City project shortly.”
Friedrichshafen
became Germany’s first T-City as the
result of a competition, which Deutsche
Telekom launched at CeBIT 2006. The objective
of the T-City project is to increase the
quality of life for the T-City citizens
through implementation of IT and telecommunications
projects that involve innovative technology
and new applications related to all areas
of city life.
As
exclusive premium partner, Alcatel-Lucent
provides products and innovative technologies
and supports the implementation of project
ideas. Furthermore, Alcatel-Lucent will
provide its know-how on service development
and
introduction.
The
IMM product suite is a ready-to-deploy,
end-to-end solution for delivering interactive
television services across any platform
(IPTV, digital satellite, digital cable,
digital terrestrial, PC and mobile). It
consists of applications and tools that
help operators create, manage and distribute
revenue-generating interactive applications,
such as interactive advertising, enhanced
TV, sponsorship, portals, and participation
TV. In addition to IMM, the two other key
modules within the suite are 5930 Interactive
Media Gallery (IMG) and 5930 Interactive
Media Response (IMR).
The
Alcatel-Lucent 5930 IMM reduces the cost
of creating, managing, testing and deploying
interactive TV applications for multiple
digital television platforms. It provides
an enhanced service on all Alcatel-Lucent
supported IPTV platforms and enables customers
to monetize their existing infrastructure.
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