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MUMBAI:
Arab Digital Distribution (ADD), a pay-TV platform management
company, has won 10-year exclusive television coverage rights
for DLF Indian Premier League (IPL) Twenty20 cricket competition.
The telecast rights extend to the Middle East and North Africa
(MENA) territories.
Live
coverage would be made available to audiences in the UAE,
Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman,
Qatar, Palestine, Saudi Arabia, Syria, Turkey, Algeria, Morocco,
Tunisia, Egypt, Sudan and Libya via Pehla/Art Premium Sports.
ADD
currently offers Art - Premium Arabic Entertainment, Pehla
- Premium Asian Entertainment, First Net - Premium International
Entertainment.
IPL
chairman and commissioner Lalit Modi said, "BCCI-IPL
would like to welcome Art Prime Sports, part of Art, as its
newest broadcast partner in the Middle East and North Africa,
and is pleased to be working with Art Prime Sports on the
broadcast of the DLF Indian Premier League in the Middle East
and North Africa. We are confident that this will be a successful
working partnership, and believe that the wide variety of
viewers of Art will have an exciting lineup of matches to
look forward to with an array of international stars and the
best of cricketing action."
Commenting
on the deal, ADD group strategy and planning EVP Vinod D'Mello
said,"The exclusive opportunity to watch reigning cricketing
greats in action is nothing short of a surprise gift for lovers
of the sport in the Middle East. Cricketing action is a big
draw for television viewers whether they understand the sport
or not. Its appeal cuts across all segments of viewers irrespective
of age, gender or marital status. The IPL rights further validate
our commitment to providing the finest Asian entertainment
to our viewers."
The
IPL is scheduled to start next month, and will have eight
teams playing each other over 44 days.
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