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Broadcom, Coship deliver commercial HD STB solution for China
 
Indiantelevision.com Team

(24 March 2008 1:00 pm)

 

MUMBAI: Broadcom, which makes semiconductors for wired and wireless communications, has announced the first high definition (HD), personal video recording (PVR) set-top box (STB) system-on-a-chip (SoC) solution for China.

This is the result of a collaboration between Broadcom and Coship Electronics. The first commercial HD STB in China will provide advanced HD viewing, full 1080p support, improved picture quality, PVR functionality, interactive services (such as video-on-demand and pay-per-view), and a completely new video and audio experience, all in anticipation of the 2008 Beijing Olympics.

 

The new Broadcom multi-format, HD STB SoC solution, with digital video recording (DVR) capabilities, enables manufacturers to build next-generation cable, satellite and IPTV HD STBs that support the Chinese STB market.

Coship, the STB solution provider in China, is currently developing next-generation STBs (N8603 and N8606) that use Broadcom's new HD STB SoC solution, and will provide Chinese consumers with HD viewing, the latest interactive features and a range of video compression standards.

The Coship N8603 will also include networked PVR functionality. These advanced capabilities and services will allow the Chinese viewing audience to have more control and flexibility when watching their favourite television shows and for upcoming sporting events during the Summer Olympic Games in August.

Coship Electronics CEO Bright Yuan says, "We are very pleased to be working with Broadcom to deliver high definition and advanced functionality, such as PVR, to China's TV market. In conjunction with the development of the digital TV industry and the upcoming Olympics, we hope to bring advanced high definition STB products, value-added services with richer functions, and a better user experience to the Chinese television market."

According to In-Stat market research, China's STB market is rapidly growing, and by partnering with China's foremost supplier of STB products, Broadcom is ideally suited to expand its portfolio into this promising market.

 
In-Stat China VP Anty Zheng says, "It is estimated that approximately 14 million Chinese digital cable set-top boxes were shipped in 2007, and shipments are expected to reach 17.6 million units in 2012. This rapidly expanding market should represent a significant growth opportunity for Broadcom's STB business, given the company's leading technology, key partnerships and significant design wins with leading Chinese set-top box manufacturers such as Coship."

The Broadcom BCM7403 HD STB SoC solution for China has been launched. This integrated HD AVC/VC-1/MPEG-2 digital video SoC solution enables manufacturers to cost-effectively develop extremely high-performance STBs that integrate the most advanced hardware features and functionality to securely decode, store and share multiple types of media including HDTV, video-on-demand and internet and digital music content.

Designed for cable, satellite and IP STBs, the new BCM7403 provides advanced PVR capabilities and advanced playback of content from non-traditional sources, such as the web or PC, directly to the television.

 
 
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