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NEW
DELHI: At the 16th Convergence India 2008 Exhibition and Conference,
digital pay-TV technology solutions provider NDS showcased
a full range of solutions geared to help TV service providers
enable multi-platform convergence, including VideoGuard,
MediaHighway middleware and Value@TV.
At
a meeting with the press, NDS' corporate director of consumer
devices Martin Kaufmann said, "We currently have four
platforms in India and a presence at all regions around the
globe. We are among the leaders in the industry and we will
keep trying to remain there."
"Seventy
per cent of our revenue is reinvested back on R&D and
that shows our efforts at trying to remain at the helm,"
he added.
Present,
along with Kaufmann, was Digital Entertainment Network (DEN)
president Vikas Bali, who said, "DEN believes in a partnership
model and selecting the right partner is crucial. After a
lot of deliberation, we decided it would be NDS."
Among
the technology solutions demonstrated included Tata Sky end-to-end
solution featuring VideoGuard conditional access technology,
which provides security required for delivering services and
premium content to multiple devices, as well as MediaHighway
middleware and Value@TV, which deliver interactive services
to subscribers.
Also
on display was NDS Master User Interface, a next-generation
interface that will help viewers to watch what they want through
a navigation system operating across multiple devices.
XTV
DVR is a DVR solution which facilitates the launch of enhanced
new features including push VoD, advanced HD and EPG, live
news and sports segmentation and indexing, ITV applications
and IP VoD.
Interactive
TV is an application for IPTV advanced gaming, interactive
advertising and DVR applications.
Speaking
about the present condition of television broadcast in India,
Kaufmann said, "A substantial sum of money has been put
into building the infrastructure and with the more than likely
scene of HDTV making its way into the Indian market, I see
huge potential for the industry here."
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