(17 March 2008 6:00 pm)

MUMBAI: People Infocom (Mauj Mobile), which is an end-to-end managed services provider, has created a new-age 3G portal for Bahrain Telecommunications Company (Batelco).

The portal, launched under the brand name O, has been specifically designed for Batelco's recently unveiled 3G network.

People Infocom is responsible for developing, designing, hosting and maintaining O.

This project has showcased People Infocom's expertise in platform management and content delivery as the initiative has been powered by the company's cutting-edge platform - ArmadaTM.

This next-generation portal has an English and Arabic version. The rich user interface provides the consumer ease of content discovery, in turn assuring the operator of customer stickiness, resulting in generating higher ARPUs (average revenue per user).

People Infocom CEO Manoj Dawane says, "3G technology is the next wave in the wireless world, and India will soon be a part of this revolution. It is a feeling of great achievement and pride for us to have had the opportunity to represent India in this space internationally, through our association with Batelco. O has provided us the stage to showcase People Infocom's potential in platform and service management.

"This is just a peek into the future and we hope to see more Indian telecom companies, MVas players and media houses expanding their businesses to embrace this technology."

This development is of utmost significance to People Infocom as it marks the strengthening of the company's presence in the international MVas arena, and signifies the emergence of the company as an end-to-end solutions provider, specialising in platform and service management.

People Infocom is responsible for creating and maintaining a host of WAP sites including those of 3 Indian operators - BSNL, Idea and MTNL - and also for media houses like ESPN.