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NEW
DELHI: In a first-of-its kind venture, the Delhi Kendra of
Doordarshan is telecasting live this evening a Conclave examining
the whole issue of television rating points and ratings agency
Television Audience Measurement (Tam) with the participation
of about 15 TV, advertising and media personalities.
The
live telecast will be from 6.30 pm to 8 pm this evening on
the Doordarshan's national network in a programme being produced
by Rajiv Kumar.
Those taking part include TV Today CEO G Krishnan, Times Now
CEO Chintamani Rao, Tam India Media Research CEO L V Krishnan,
Sahara Samay's Mahesh Prasad, Discovery Networks India MD
Deepak Shourie, Centre for Media Studies director P N Vasanti,
Live India CEO and editor Sudhir Chaudhary, CNN-IBN and IBN7
director marketing and online projects Dilip Venkataraman
and aMap's Amit Verma.
Doordarshan completely disagrees with the current ratings
agency Tam as it does not find the sample size large enough.
The installation of the peoplemeters also do not represent
the rural India, a source in DD said.
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