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Eurovision contracts Asiasat for Olympics
 
Indiantelevision.com Team

(30 June 2008 4:00 pm)

 

MUMBAI: Asian satellite operator Asiasat has been contracted by Eurovision, a distributor of sports and news content for broadcast and media platforms, to supply multiple transponders on Asiasat 2 during the Beijing Olympic Games to be held from 8- 24 August 2008.

 

Asiasat will play a key role in delivering Eurovision’s live television coverage of the event in High Definition (HD) format to the rest of the world.

 
Eurovision Operations director Stefan Kuerten says, “Eurovision has over 50 years of experience in putting live sports programming exactly where broadcasters and federations want it, in a seamless, reliable and cost-effective way. We are delighted to work with AsiaSat for this vital leg in our worldwide video network. AsiaSat consistently delivers us highly reliable and secure services, which are critical for our operations.”

Asiasat CEO Peter Jackson says, “Eurovision is a valued client of Asiasat who has built an impressive brand and expanded their business in Asia over the years by providing quality and reliable services. It is a privilege to be selected by Eurovision for such an important event - to deliver the Beijing Olympics coverage to their customers, the broadcasters, and thus to an audience of billions worldwide.”

AsiaSat’s GM marketing Sabrina Cubbon says, “It is widely acknowledged by the satellite television industry that AsiaSat 2 is the hotbird for the delivery of news and sports events both within Asia and between Asia and Europe.

" It is renowned for its high power, overlapping coverage with European and Middle Eastern satellites facilitating seamless turnaround. We are very pleased to have had Eurovision on board to help us to establish AsiaSat 2’s leading position”.

Eurovision has been using Asiasat 2 as part of its global network since 1999 to transmit regular and ad hoc live video contribution and distribution feeds to its members and customers between Asia, Australasia and Europe. These include the latest coverage of premier sports events such as the Uefa Champions League, European national football leagues, Grand Slam Tennis and Motor Sports.

 
 
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