(28 June 2008 3:00 pm)

MUMBAI: Software major Microsoft has elevated marketing veteran Michael Delman to the role of corporate VP global marketing for the Interactive Entertainment Business (IEB) in the Entertainment and Devices Division of the company.

Delman, who currently serves as the corporate vice president of the Global Marketing Communications Group at Microsoft, will be assuming his role with IEB starting in August.

Reporting to IEB senior VP Don Mattrick, Delman will be responsible for the global marketing strategies for the Xbox and Games for Windows businesses. He will drive initiatives to market Microsoft Game Studios games, grow the Xbox and Games for Windows platforms and brands, lead global marketing for Xbox LIVE, and manage customer insights and relationships.

Delman will partner with subsidiary organisations to develop world-class global marketing strategies, in addition to working with internal and external groups to advance strategic global brand partnerships.

Delman said, “I couldn’t imagine a more exciting time to be joining the IEB team — we’re on the cusp of revolutionizing the gaming industry, and changing how people interact with their television and connect with others.

“I look forward to applying my experience in global marketing to extend the reach of our products and propel the business into the next phase of growth.”

Mattrick said, “Michael’s global experience and work in Europe is a strategic asset as the Interactive Entertainment Business gears up for the next wave of growth and audience."