| "On-demand
radio from the BBC has been a phenomenal success since it was first launched in
2002, with around 600 million hours listened to via streaming or the 'listen again'
function. "The
full integration with iPlayer is a natural evolution for the audio service and
an exciting step for audiences." Audiences
can choose to either listen again to BBC Radio from the last seven days with even
better sound quality, or listen live while the option of a pop-out player
allows users to continue listening as they browse other web pages.
'Listen again'
users can now also rewind and fast forward in the same way that they can for TV
programmes. BBC
says that the new-look BBC iPlayer offers a more rewarding user experience, allowing
smoother and easier navigation between TV and radio programmes, while features
such as 'Last Played' which allows users to resume watching programmes
at the point they have left off mark the beginning of a shift towards personalisation.
Other
key enhancements include combined TV and radio categories such as comedy and drama,
a larger playback screen to watch TV programmes and a TV schedule that allows
users to plan their viewing over the coming days. These
will sit alongside the existing 'More Like This' function, which recommends other
programmes users might like. There
have been over 100 million requests to view programmes since BBC iPlayer launched.
In May alone, there were 21.8 million requests to view, some 700,000 per day on
average. The
new-look BBC iPlayer will be available on other platforms for TV catch-up, including
the Apple iPhone and iPod touch, and the Nintendo Wii. Audio
on demand and live streaming will become available in due course. |