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The
participants will have to clear various
levels based on "adventurous tasks"
to stay in the game. Also, to participate
in the online game, the user will need to
be a member of the 'Roadies' community on
Orkut.
"MTV
has had an active Roadies community
on Orkut for a long time now. This new 'Roadies
Battleground' gives Orkut users a new rich
forum for participation, dialogue, creativity
and self-expression," said Google India
consumer marketing head Arvind Desikan.
 Online
voting will be used to retain or vote out
a participant from the contest, which will
go on for eight weeks on Orkut.
Viacom18
SVP digital media Anuj Poddar said, "Roadies
has a very loyal online fan following and
this is our way of gratifying their loyalty.
This digital initiative will give hundreds
and thousands of people a chance to experience
the Roadies journey online.”
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