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NDTV Imagine partners Bigflix for Ramayan downloads
 
Indiantelevision.com Team

(25 June 2008 4:30 pm)

 

MUMBAI: NDTV Imagine has walked into an alliance with Reliance ADA group’s movie rental service Bigflix to offer Ramayan on Bigflix’s broadband website.

With the deal in place, the episodes of Ramayan will now be available for free viewing and downloading for $1.49 per episode.

 

The website will also host episodic trailers and promos for the viewers to choose the episode of their choice.

NDTV Imagine EVP business operations and ancillary revenues Gaurav Gandhi said, “Our strategy is to create content that can be distributed across multiple platforms and geographies. After the success of Ramayan on NDTV Imagine, this association will help the show to reach out to a whole new base of audience from across the world. Besides Ramayan we plan to launch other popular shows on BIGFlix in the coming weeks. These include Dharam Veer, Jassuben Jayantilaal Joshi Ki Joint Family and Main Teri Parchhain Hoon."

 
Bigflix business head Murtuza Kagalwala added, “With a strong loyal audience for Ramayan across the globe, we are confident that our association with NDTV Imagine with regards to this initiative will get us a wider audience worldwide.”

Additionally, NDTV Imagine and Bigflix are also planning to introduce many features on Ramayan, said a company release.

 
 
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