(25 June 2008 6:00 pm)

MUMBAI: Adobe Systems has announced that since its release in April the new Adobe Media Player now features 15,000 pieces of content with more than 400 shows provided from major broadcasters and content publishers.

US broadcaster MTV has added new content to the catalogue in Adobe Media Player. In addition to clips from MTV’s The Hills and MTV Cribs, viewers can now use Adobe Media Player to discover, organize, and subscribe to an added selection of MTVN’s popular shows, including clips from Comedy Central’s The Daily Show with Jon Stewart and The Colbert Report.

Additionally, CBS has expanded its range of programming and added clips and full episodes of shows Million Dollar Password, Greatest American Dog and Flashpoint.

Adobe Media Player is a customisable, cross-platform, Adobe AIR application that lets viewers discover and interact with their favorite content, while offering revenue and brand-building opportunities for content publishers.

MTV executive VP of digital distribution and business development Greg Clayman says, “Adobe Media Player has emerged as a fantastic platform for audiences to access and interact with our content, and we’re excited to expand our content offering on the media player with more and more of our hit programming”.

Adobe Media Player can provide high-quality HD playback of streamed, downloaded, or locally stored video in the FLV format. For the first time, consumers can download video outside the browser in the FLV format, which can be viewed in 1080p, 720p or 480i video display resolutions with advanced audio quality. Users can also subscribe to television shows and other online video content and then automatically receive new episodes of the shows as they become available. To help viewers discover new content, a broad, searchable catalog of shows from leading media companies and networks is available and continually expanding with new content.