CNN goes green in hunt for environmental solutions

MUMBAI: The G8 Summit will take place next month in Hokkaido, Japan where global warming and climate change are high on the agenda. In the run up to this, news broadcaster CNN International will air the programming initiative Going Green: Search for Solutions from 30 June – 6 July

The world’s first ‘ecopolis’ in the UAE, ‘vertical farms’ in rundown NYC buildings, Italian ‘smog-eating cement’ and British ‘carbon neutral beer’ are some of the initiatives highlighted.

The channel says that this initiative represents its most comprehensive assessment to date of environmental threats and solutions in five distinct areas: Energy (30 June), Green Living (1 July), Food and Water production (2 July), Business/Innovation (3 July) and Transportation (4 July).

CNN orrespondents will report live from five continents, harnessing resources from the network’s 30 international bureaus.

A component of Going Green: Search for Solutions engages viewers and users to share their own ideas and personal accounts of how they make the world a ‘greener’ place to live. Contributors of videos, photos, audio or text to may see the material they submit appear on a CNN network or at

An online special at features exclusive video and in-depth coverage tracking the environmental footprint left behind by citizens of the world. There will be exclusive online daily reports from CNN International correspondent Hugh Riminton.

To further promote CNN’s green message, the network will implement a marketing campaign, Recycling is a Beautiful Thing. Sending an emphatic message that the world today needs creative solutions to environment problems that can no longer be ignored, CNN will exhibit an art piece, the Tiger, created entirely with waste material in Mumbai at Institute of Contemporary Indian Art, and will be open for public viewing from June 30 to July 10. Created by contemporary artist Suryakant Lokhande, this art piece juxtaposes two key environment issues and translates them into an art form: one, an endangered species (the Tiger) and the other is the ever growing ‘giant’ named trash produced everyday, a serious environmental hazard that requires immediate control and management.

The art piece will be integrated into a marketing campaign and launched via print and online and through partner hotels and affiliates across Asia Pacific. The campaign will also be available on video sharing site

Latest Reads
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People
Sun Life enters Tamil market in BARC week 28

Sun Life, the movie channel by Sun TV Network came as a new entrant this week after Broadcast Audience Research Council (BARC) released its ratings for week 28.

Television TV Channels Regional
Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

Colors Gujarati is all set to bring a dance show named Naach Maari Saathe. The show which will hit the small screen from 23 July will have Hitu Kanodia, Vyoma Nandi and Neerav Bavlecha as the judges.

Television TV Channels Regional
Brahmagantu’s Gundamma to emerge on Zee Kannada’s DKD

Zee Kannada, creating the best entertainment programmes, has become a household name for quality entertainment.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories