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MUMBAI:
AsiaSat and Ayur Group’s broadcast arm Vintage Studio
have signed a lease agreement for C-band capacity on AsiaSat
2 for the launch of Vintage’s new television channel
Ayur Living India across India and the Asia-Pacific.
Ayur
Living India will be offering a variety of education cum value
based social programmes in English and Hindi languages, primarily
targeting the youth, women and upper middle class population
in India.
Programming
will be produced in-house at Vintage’s own studio, and
then uplinked to AsiaSat 2 through its own teleport in New
Delhi, which is currently under construction and be ready
for the channel launch in October - November 2008.
Vintage
Studio MD Dilvinder Singh Narang says, “AsiaSat 2 is
a renowned broadcasting platform with superb audience access
and high quality channel neighbourhood, including India’s
top-rated South Asian television channels and highly popular
international television services.
“We
look forward to serving television viewers across our country
and beyond with quality education, social and woman upliftment
programming with AsiaSat 2’s superior coverage and well-established
infrastructure and connectivity to our target audiences. In
addition, we have a plan in place to launch another entertainment,
Hindi language channel on this powerful platform within the
next phase, aiming to cater for the needs of a larger audience
in AsiaSat 2’s footprint.”
AsiaSat
CEO Peter Jackson said, “We are pleased to support India’s
most well known household brand - Ayur with their expansion
plans into the media sector, and be selected as their satellite
partner in this venture. Ayur Living India will enhance Asiasat
2’s South Asian channel offering as well as our strong
affinity to the Indian audience. We are enthusiastic to continue
our active role in the Indian broadcast industry’s development.”
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