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MUMBAI:
Ten Sports has roped in telecom service provider Idea Cellular
as the title sponsor for the India-Sri Lanka cricket series.
The
event will also telecast on Zee Sports with Hindi commentary.
Zee Group has a 50 per cent stake in Dubai-based Taj Television,
the company that runs sports channel Ten Sports.
Says
Taj Television CEO Chris McDonald says, “We are very
pleased to partner with one of India’s foremost telecom
companies Idea Cellular to bring all our loyal viewers in
India the much awaited Idea cup live on Ten Sports and live
as well on Zee Sports in Hindi.”
The Idea Cup, which kick-starts from 23 July, will feature
three Test matches and five ODIs. Ten Sports' commentary panel
comprises Tony Greig, Ian Bishop, Ranjith Fernando and Arun
Lal.
This
is the first time that Idea Cellular and Ten Sports are associating
on a cricket-based property.
Says
Idea Cellular MD Sanjeev Aga, “Idea as a part of the
Aditya Birla Group recognises that cricket is almost a religion
in our country. This is the first time that Idea Cellular
and Ten Sports are associating on a cricket based property
and we believe that this will add tremendous brand value and
saliency. We hope that Idea subscribers and Ten Sports viewers
will have an entertaining experience watching the Idea Cup."
The
series will be supported by the wrap around show Straight
Drive and will feature Sanjay Manjrekar, Geoffrey Boycott,
Aravinda De Silva, Sanath Jayasuriya, Chris Cairns, Waqar
Younis and Rod Marsh as a special guest.
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