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NeoMagic, Innofidei launches mobile TV solution for China
 
Indiantelevision.com Team

(20 June 2008 6:30 pm)

 

MUMBAI: Mobile multimedia solutions developer NeoMagic, and Innofidei Technology, an IC (integrated-circuit) supplier for the mobile TV market in China, have jointly launched a mobile TV solution based on the China multimedia mobile broadcasting (CMMB) standard.

 

The CMMB standard is supported by state administration of radio, film and television (SARFT) and the broadcast infrastructure is currently being deployed.

NeoMagic provides the multimedia processor that decodes the broadcast TV signals, while Innofidei provides the IF101 demodulator/tuner chip. The new solution enables a high quality mobile TV experience with very low power consumption, making it ideal for portable applications.

Multiple end products can benefit from this 2-chip solution: mobile phones, personal multimedia players, GPS navigation devices or stand-alone mobile TV players.

Both companies are focusing on delivering good image and sound quality while optimising power consumption at the chip and system level.

 

NeoMagic president and CEO Douglas Young said, "With the deployment of the mobile TV broadcast infrastructure, CMMB is poised to become a hot feature for portable devices and our joint implementation can help customers get to market faster."

Innofidei chairman, president and CEO Tom Zhang says, "With our products and solutions, various kinds of CMMB terminals will be launched faster to give customers a wider range of choices during the 2008 Beijing Olympic Games and beyond."

 
 
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