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Yahoo! gets Idea, MTNL on board to strengthen mobile presence in Asia Pacific

Indiantelevision.com Team

(18 June 2008 2:30 pm)

MUMBAI: Yahoo!, in a bid to strengthen mobile presence in Asia Pecific region, has announced several new mobile deals.

The new deals include five Yahoo! oneSearch partnerships with mobile operators like Mahanagar Telephone Nigam Limited (MTNL) in India, Hong Kong CSL Limited (CSL), Smart Communications (Smart) and Digital Mobile Phlis (SUN Cellular) in Philippines and Vibo Telecom (Vibo) in Taiwan.

Yahoo! has also inked strategic mobile advertising partnerships with Idea Cellular in India and Maxis Communications Bhd in Malaysia.

Additionally Yahoo! has also launched new mobile widgets for the Asia Pacific region including Yahoo! Cricket, Yahoo! Answers and Showtimes (Yahoo! India Movies), as well as a MTV Asia mobile widget featuring news updates and music charts.