| The
company claims that VCas for Mobile TV is the only solution designed to take full
advantage of the hybrid nature of commercial mobile video platforms, where a mobile
TV broadcast network can be combined with an IP data connection via a mobile data
network or local WiFi access. A
hybrid mobile network not only supports cost-effective content security, but also
creates a compelling platform for interactivity and video to e-commerce linkage,
allowing both content owners and pay-TV operators to generate further revenue
or customer interest. For example, when watching a mobile broadcast a consumer
can be directed to a website for further product information, to participate in
a contest, or to make a purchase. This
approach leverages standards-based support for secure broadcast, streaming and
file distribution services using common VCAS server authentication and key management. To
broaden the base of devices that triple- and quadruple-play operators can support,
Verimatrix includes its MultiRights™ component within the mobile TV solution.
MultiRights addresses transparent rights management across a range of off-the-shelf
devices with different native DRM support. For
example, a mobile phone with Open Mobile Alliance (OMA) DRM would be authenticated
to play specific content by MultiRights in parallel with VCAS-enabled clients.
MultiRights dramatically underscores the Verimatrix commitment to create a transparent
multi-screen experience for operators and subscribers. Verimatrix
CTO Bob Kulakowski says, “Pay-TV operators should rightfully expect a content
security supplier to support their three screen approach with one convergent headend
system, and we’ve been able to accomplish that with VCAS for Mobile TV. VCAS
for Mobile TV, along with MultiRights, is designed to enable new opportunities
rather than limit them with narrow standards or silo-type network approaches.
Limits on usability, imposed by restrictive business models, typically discourage
consumer adoption of new services and are therefore rarely profitable for the
operator.” VCas
for Mobile TV is built on the same proven core of software-based security technologies
as VCas deployed in both IPTV and DVB hybrid applications. The solution is designed
to follow Verimatrix’s 3-dimensional approach to content security, which
factors requirements from a network, protection and device standpoint. This enables
their customers to maximise commercial opportunities, respond effectively to market
trends as well as providing robust protection within one solution. Key
features of VCAS for Mobile TV include:
· Supports Multiple Networks
and Standards – Broadcast delivery over DVB-IPDC, unicast streaming of VOD/clip-based
content over 3G/GPRS networks, integration of a mobile handset within a home WiFi
network and securing delivery of memory card based content files, which may be
pre-recorded or converted from other pay-TV delivery systems.
· Partner
Ecosystem Support – Headend integration has been completed with encoder equipment
from Envivio with others in progress. Electronic Service Guide (ESG) integration
with Tata Elxsi’s multi-standard field proven Mobile TV Middleware has been
completed with others in development. | 
