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11 billion videos viewed online in US in April

Indiantelevision.com Team

(18 June 2008 6:00 pm)

MUMBAI: TcomScore, which measures the digital world, has released April 2008 data from the comScore Video Metrix service.

This reveales that US Internet users viewed 11 billion online videos during the month, with YouTube.com accounting for more than 4 billion of that total.

In April, Google Sites once again ranked as the top US video property with more than 4.1 billion videos viewed (38 per cent share of all videos), as YouTube.com accounted for 98 per cent of all videos viewed at the property.

Fox Interactive Media ranked second with 558 million videos (5.1 per cent), followed by Yahoo! Sites with 352 million (3.2 per cent) and Microsoft Sites with 268 million (2.4 per cent).

Nearly 135 million US Internet users watched an average of 82 videos per viewer in April. Google Sites also attracted the most viewers (83.7 million), where they watched an average of 50 videos per person. Fox Interactive attracted the second most viewers (52 million), followed by Yahoo! Sites (37.3 million) and Microsoft Sites (29.9 million).