| MUMBAI:
Reliance Entertainment's Big Broadcasting has joined Asiasat 3S for its bouquet
of television channels. An
agreement has been signed for one C-band transponder on AsiaSat 3S. Reliance
Big Broadcasting COO Ashutosh says, "One of our key objectives is to bring
to our audience a unique, world class and unprecedented TV viewing experience.
Placing our satellite television services on AsiaSat 3S, Asia’s premium platform
for satellite television enables us to establish in the shortest time possible
a seamless broadcast network accessing all our targeted cable homes. "By
using Asiasat 3S, the most popular satellite platform for the Indian media market,
we gain immediate access to all cable head ends across India. We are proud to
have AsiaSat as our partner as it has a powerful satellite fleet offering the
most comprehensive coverage and largest audience access that fully support our
aggressive broadcast plan in India".
Asiasat
CEO Peter Jackson says, "Big Broadcasting is an impressive
addition to Asiasat's expanding list of blue-chip customers.
We are thrilled to be selected as the satellite partner of
one of India's most dynamic and biggest broadcast ventures.
It is evident that Asiasat offers real value to premium broadcasters
who look for service quality and access to their target markets
in the Asia-Pacific."
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