(14 June 2008 6:00 pm)

BANGALORE: Sun Microsystems India today announced its technology partnership for the movie Love Story 2050, India's first major Sci-fi Hindi movie directed by Harry Baweja which also marks the debut of Harman Baweja. The movie is scheduled to hit theaters worldwide on July 4, 2008.

Love Story 2050 is a love story featuring Priyanka Chopra and Harman in the lead roles against a sci-fi background. The film makes extensive use of technology and special effects in creating a time machine which transports the characters to Mumbai in the year 2050 with flying cars, 200 storied buildings, robots and sky rails. Along with the lead actors and Boman Irani who plays a mad scientist and inventor of the time machine, a robot will also be seen playing a major role in the film with a computer generated teddy bear.

The post-production and visual effects have been worked upon by WETA (Lord of the Rings trilogy, King Kong), John Cox, Rising Sun Pictures (Harry Potter Series and Superman Returns) and Prime Focus.

Apart from being technology partner, the Sun brand also appears in the film through some innovative in-film placements.This the first time Sun has been part of this kind of innovative marketing activity.

A release quotes the film's producer and director Harry Baweja as saying, "With a large part of the film driven by special effects, the role of technology was paramount in this film and Sun's IT infrastructure support to some of the special effects created by the Hollywood studios has been invaluable in the making of India's first sci-fi flick. I am extremely happy with the way the movie has turned out and the fantastic rendition of special effects makes it a perfect launch pad for my son, Harman."

Sun has a history with Hollywood films having rendered technology--along with technical support and onsite assistance to Paramount Pictures' most technically challenging animated film to date, Barnyard and 3D animation film 'Big Buck Bunny'.