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Intelsat renews CCTV contract for US DTH services

Indiantelevision.com Team

(13 June 2008 5:00 pm)

MUMBAI: Global satellite service provider Intelsat has announced that China;s national broadcaster China Central Television (CCTV), has renewed a multi-year contract on Intelsat’s Galaxy 3C satellite for Ku-band capacity to distribute its regional direct-to-home (DTH) services in the US.

CCTV became the world’s first global Mandarin Chinese television provider when it expanded its services internationally via the Intelsat 3R satellite located at 43 degrees West in 1995.

Since then, this relationship spanning nearly 14 years has delivered CCTV’s programming to every region of the world. Intelsat continues to provide CCTV with full time program distribution services via the Intelsat 1R satellite located at 45 degrees West, the Intelsat 9 satellite located at 58 degrees West and the Intelsat 10 satellite, located at 68.5 degrees East.

CCTV VP Zongjiu He says, “We have witnessed an increased demand for Chinese content among U.S. viewership. Intelsat’s industry-leading Galaxy 3C satellite is the ideal platform for CCTV, enabling us to seamlessly reach that targeted DTH customer base.”

Intelsat regional VP Asia-Pacific David Ball said, “Whether it’s international distribution of regional programming, special events such as the Asian Games or the upcoming 2008 Summer Games, Intelsat’s industry-leading satellite network and teleport facilities are strategically situated to provide greater power and coverage for China’s preeminent national broadcaster and all Asian programmers seeking to disseminate content around the world.”