(11 June 2008 4:30 pm)

MUMBAI: ZoomTV.in and Vdopia, an internet TV and online video advertising company, have signed an advertising deal.

As per the deal, Vdopia will procure and serve advertisements for Zoomtv.in’s video partner network.

“ZoomTV.in is the ideal platform for advertisers worldwide to reach millions watching the most popular Lifestyle and Bollywood content. With BrandConnect technology, we have created a way for brand advertisers to get the advantages of Television and the Internet through real-time targeting and brand measurement,” said Vdopia India MD Saurabh Bhatia.

“Vdopia’s ad serving capabilities, along with their understanding of the Indian and NRI markets, is another great monetization opportunity for our premium entertainment content,” said Zoom Television head digital Sameer Pitalwalla.